5 Ways Chatbots Enhance the Customer Journey

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2. Rotate Your Ads
In addition to setting frequency caps, it helps to switch up the ads you serve to your audiences. If your ads become repetitive, they risk losing their impact and becoming background noise.

Updating and rotating ads with different formats and messages esinc email list keeps your eCommerce retargeting campaigns dynamic and engaging. Doing so not only sustains interest but also provides valuable insights into which of your personalized retargeting strategies work best.

3. Explore Cross-Channel Retargeting
Maximize your reach by implementing cross-channel retargeting, engaging customers across platforms like social media, display networks and email. With a coordinated effort, you can reinforce your messaging and create a seamless experience for your prospects, regardless of the channel they’re on.