Part of your data reporting strategy for your business should include comparing and contrasting this month's results with last month's results and the same month last year. These comparisons will give you additional insight into how your marketing efforts are adapting or changing, so you can spot trends or adjust marketing efforts that are no longer delivering value.
business analytics
Small businesses have limited staff and resources. So many of them skip important work like reporting and data analysis. Or small businesses choose tools that provide only limited insight into flashy metrics that don’t impact the bottom line.
You need a strategy that shows clear data in simple, easy-to-understand jamaica phone number list charts and graphs. As you evaluate what tools your team needs to succeed and grow, here are some things to consider when choosing a data presentation strategy.
Are you combining multiple data sources to see the whole picture? For example, if you advertise on Facebook, you need to track the customer’s journey after they first visit your site or provide their email address. To know the true value of Facebook advertising, you need to track the customer’s entire journey to purchase from your business. Only then will you know the ROI of this tactic.
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