What is the difference between marketing and sales?

[bitheerani93]

man with doubt poseThe difference between marketing and sales is the way they operate. Marketing generates demand and builds relationships with the public, while sales transforms this interest into conversions. Both are essential, but they operate at different stages of the sales process.

The word marketing comes from the English word market , which b2b email list market, and derives from to market , which originally means “to commercialize” or “to take something to the market”.

Selling comes from the Latin venditio , which means “act of selling”. Thus, we can think of marketing as the technique that “takes something to the market”, while selling is the “act of selling”. Check it out in detail.

Marketing focuses on building a company’s narrative and brand reputation. From there, it creates content to attract, educate, engage, and capture interested leads. This involves market research, promotional campaigns, creating educational content, personalized ads, and monitoring trends. Its approach is broad and long-term, working with both a general audience and market innovations.

Sales receives leads qualified by marketing – that is, people who have already shown interest in the solution. The sales team's role is more direct and focused on each customer, with the mission of personalizing the interaction, showing how the solution can solve a specific problem or desire. This involves persuasion, closing techniques and product demonstration. Their approach is more focused and short-term.