With the advent and evolution of the Internet, businesses have had to transform. The virtual space has gone from being a simple means of searching for information to a large community where feedback is constantly being provided and relationships are established with users from all over the world. Consumers now have multiple options for researching and purchasing new products and services . They can find any product, anytime, anywhere. They have access to much more information, not just what brands and distributors communicate, but also what other people think about
This is a fundamental fact, since the digital world djibouti email list means the incorporation of user opinions , something that was not previously considered. Consumers have their own space to present their ideas and express their opinions freely . If before it was distributors, media and producers who had the power to express opinions, now the focus is shifting to the user.
In this sense, it is interesting to see how user ratings are currently a reference to help other buyers decide on the purchase of a certain product or service . In fact, according to the latest study by Nielsen 'Global Trust in Advertising', 68% of users trust the ratings of online stores . These evaluations are often more effective than any advertising. A good opinion of a brand, product or service can make an undecided customer make the purchase decision. Sectors such as travel, hotel reservations or catering are well aware of the power of engagement .
But in order to grow, companies need to invest in infrastructure and capabilities – as in the case of P&G – to keep up with the latest sales trends, applying innovative marketing strategies and seeking to make the online experience safer, more pleasant and more personalized for users , whose demands and expectations will continue to grow. In Spain, although it is true that there is an increasing commitment to digital, companies still have a long way to go.
In the coming years, the digital world will continue to evolve, and users and consumers will do so with it. Striving to innovate and be closer to customers will be a fundamental challenge for survival.
