Contents:
Role in the purchasing process
We are all witnesses that advertising evolves, and this evolution is due to the fact that audiences are changing and we have to keep up with this evolution, but then what is the future of advertising ?
According to the Hanley Wood company, 78% of CMOs believe that content marketing is the future of content marketing .
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While a study conducted by the guyana email address Custom Content Council states that 72% of specialists think that creating Branded Content is more effective than publishing an advertisement in a magazine.
However, there is still a long way to go and many aspects to change.
Future of Advertising
Companies have to be aware that when creating an optimal Content Marketing campaign , the first thing they have to do is know their target audience and not focus only on current customers.
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It is key to know what they are looking for, what needs they have, what problems they have, etc.
According to AOL and Nielsen, 27 million pieces were already shared every day in 2012, which indicates that brands are implementing content strategies, but not everything is good and, for the most part, they have a more journalistic than marketing approach .
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In this way, they are targeting the brand more than the consumer, when it should be the other way around; the reader has to be the centre of the process, in addition to offering information that is different from everything else currently circulating on the Internet.
