Helps evaluate profitability

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These will give you an idea of ​​whether your email content is resonating with your audience, increasing brand awareness, and encouraging future sales.

Follow the formula
Once you have your total revenue and cost data, the formula for calculating email marketing ROI is simple.

Subtract the amount spent from the amount earned. Then divide this number by the money spent. Multiply by 100 to get your ROI percentage.

Analyze ROI
Now, you have your ROI, but what does it mean? What is a “good” email architect data marketing ROI? Depending on where you look, you’ll find answers ranging from 7% all the way up to 30%.

The truth is, there are no easy answers. It really depends on your individual business and the goals of a particular campaign.

So why bother measuring email campaign ROI? Let's take a look at why ROI is important and how you can use it to your advantage.

Why is it necessary to measure email marketing ROI?
If there is no specific value to aim for, why is it necessary to measure ROI? Well, the answer is that email marketing has a higher ROI than other marketing channels, so it pays to make sure you get it right.

Email Marketing ROI Chart

Let’s explore four key ways that measuring email marketing ROI can benefit your current and future marketing campaigns.

Measuring ROI is an important first step in evaluating the cost-effectiveness of a campaign. It takes the guesswork out of the equation, providing definitive answers about the financial return of each campaign. From there, you can make informed decisions about how current marketing initiatives fit into your larger financial or business plans.