After Seeing Each Version, The Bb Marketer Responded To A Series Of cyprus phone number material Questions, Including: How Easy Or Difficult Is This Description To Understand? Do You Consider The Description To Be Wordy Or Concise? Do You Consider The Description To Be Formal Or Conversational? If You Were Looking For This Type Of Product, How Likely Would You Be To Take A Specific Action? Lastly, Respondents Shared Which Version They Preferred And Why.
Eighty Percent Of The Surveyed Bb Health Care Decision-makers Preferred The Content Written In Plain Language. Incites Action Respondents Also Were More Likely To Respond To The Call To Action After Reading Text Written In Plain Language. In This Example, Both Versions Direct Readers To Request A Demo Of Telehealth Software: The Original Version Starts With The Headline, Virtual Care Management, Followed By This Text: “our Technology Is A White-label, Hipaa-compliant Software Platform Integrated With All Of The Features And Functions Needed To Practice Any Form Of Physical Or Behavioral Medicine Suitable For Virtual Or Hybrid Care.
