Why is it important for a client to see several design options?

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ituation: a company contacts an agency for a redesign or development of a website from scratch. One of the first stages of the work will be the creation of a design concept. At this stage, designers will work out a visual idea for the client's business task. And the client will compare their vision of the project with the agency team and test cooperation on a small segment of work.

The client does not yet know the agency and team’s approach, so he asks for several concept options in order to evaluate the work and have the opportunity to choose.

Behind this desire there are usually botim database rational arguments, which boil down to three typical points:

Distrust of the agency: “Does the agency understand my task correctly?”
Desire to control the result: “I am responsible to management for the final result, so I want to influence it.”
The client wants to get results in business terms, and does not yet understand how design will help with this: “I want to choose a design that will work better for website conversion.”
From these arguments it is obvious: what is important to the client is not the number of concepts, but the understanding that the agency will actually solve his problem.

Several concepts at the start give a feeling of confidence that the task will be solved as the client needs. However, this feeling is deceptive.