Get to the core of what constitutes the world

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Shift the focus of your proposal to how your offerings can provide value for money. Do you think your service or product will increase customer revenue? If so, introducing annual recurring revenue seems compelling.

Tell (and show) if you’ve improved the ARR (annual recurring revenue) of similar customers through case studies or predictive analytics. This demonstrates the financial benefit of your offering and aligns well with most SaaS companies’ goals of sustainably improving their revenue streams.

For this, you should…

Use existing tools: If they are already using some software, review the tool and how it meets (or does not meet) their needs. This reveals integration possibilities or where your solution can outperform what is currently available.
Check Web Analytics: Try accessing the analytics of your prospects' websites (if public). High bounce rates , low time on page, or traffic sources reveal areas where the user experience needs improvement and could be addressed by your SaaS product.
A person analyzes data on a laptop while holding printed charts and graphs, surrounded by additional documents on a desk.
Conduct in-depth research
of your potential SaaS customer. Try to use this information to tailor your proposals to their specific self employed data needs and requirements.

For example, understanding their industry, business goals, and challenges allows you to showcase how your services or products can effectively address them.

Additionally, a well-researched proposal demonstrates that you’ve invested in understanding their business, their solutions, and their audience.

Here's how to get started.

Company Resources: Research the company's website, recent press releases, annual reports, and social media feeds. Look for references to its mission, current initiatives, and any pain points it faces.
Industry Trends: Industry research publications, analyst reports, and competitive analysis. Provides insights into the broader context of their challenges and opportunities.
The Power of Direct Conversation
Sending proposals to SaaS prospects will require you to leverage direct conversation to connect with prospects personally. This provides the opportunity to understand their specific challenges and needs and tailor your proposal accordingly.