Assess the reputation of your competitors on social media

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Analyze which content on your corporate website is most shared on social networks
It will serve as a source of inspiration, and it will be interesting to know which social networks share it the most.

What type of mentions do they receive? Are they positive, buy phone number list negative, or neutral? Have they suffered any social media crises? It's important to not only compare the competition's reputation with your own, but also determine whether, if the reputation is very negative, this perception could negatively impact the entire sector.

Use online tools
To run the analysis, you can use multiple tools, most of which are freemium, meaning they offer a free version (although you know that the free versions have limited features compared to the paid version). In my presentation at the DSM19 Congress, I showcased several tools, including SimilarWeb, LikeAlyzer, the Facebook Ads Library, MetricSpot, Followerwonk, Audiense, BuzzSumo, and Metricool.

Below is the presentation of my speech at the Congress. And if you're interested, you can purchase the 31 presentations and videos here (a total of more than 15 hours of training).