Sales Funnel Under the Microscope: What is it?

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Let's leave the complex and cumbersome definitions and define the sales funnel in simple and understandable words. This is the path from getting to know your products, services, offers to the very fact of purchase. The funnel is always divided into several stages taking into account the actions and motivation of a person, and the features of the product or service will form the list of actions inside. We suggest getting acquainted with the main stages according to the AIDA model. It is this model that helps to understand behavior and somehow structure it at all stages, which ultimately helps to better interact with clients.

This model is optimal for all types of business, therefore it is considered universal, just taking into account the specifics, the stages will differ:

A wareness is awareness, i.e. receiving gambling database malaysia information about the existence of a product/service. Here the user finds out that you exist at all. He can see an ad on a social network, accidentally get there from a search result, which makes him aware.

I nterest – translated as “interest”, and this is the emergence of interest in what you can offer. A person begins to research the offer, look at the catalog, read the terms of delivery and service, understands what payment methods exist.

D esire – that is, “desire”. The next “transit point” is when simple interest is transformed into a clear confidence in the need for a product/service. Simply put, the product is added to the basket.

A ction – action, i.e. the purchase process. The final stage. This may not necessarily be a purchase in its pure form, but a target action (call, application, subscription to a newsletter, etc.).