Layla Fortes
Jan 19, 22 | 4 min read
ecommerce breaks sales records
Reading time: 3 minutes
To help the ecommerce market in this regard, Adobe has just launched the Holiday Shopping Trends and Insights report , which provides valuable data on the characteristics of holiday shopping in 2021.
But why was the 2021 season so special for online shopping?
Well, it was the year that e-commerce broke all-time sales records; Americans spent $204.5 billion between November and December.
Those who already shopped online are turkey email list becoming more demanding every year, and there is also a new consumer base that has emerged as a result of the COVID-19 pandemic.
So, if you want to discover how to expand your share of this thriving market, read on as we walk you through some of the key takeaways from Adobe’s report.
#1. Plan well in advance
Research has shown that consumers start shopping in early November, which may mean that many are already looking for what they intend to buy in September and October.
If you want to stand out in 2022, don't start your campaign 20 days before Christmas.
Plus, if you start early and meticulously track the results of your marketing strategies, you'll have more data on your target audience's behavior and be able to create more reliable sales projections.
#2. SEO
Chances are, many of your customers will come from Google or other search engines, so pay attention to your page speed and the quality of your product images.
You can also use keyword research to analyze which products are most searched for in your niche and then focus your strategy on those long-tail terms.
And just a reminder: your page won’t rank on the first pages of Google overnight, okay? This is a medium/long-term process. So again: get ahead of the game and start thinking about your strategies for the 2022 holiday season now.
Here you can see how to perform an SEO audit to explore more on this topic and ensure that your website is up to date with the most effective tactics to attract new customers organically.
#3. Customer experience
According to Adobe's report, desktop computers remain the most popular shopping devices, with better conversion rates. However, mobile phones accounted for 43% of total sales over the entire period.
In fact, data has shown that, excluding sleep time, we spend a third of our day on our mobile devices in 2021. That’s something we need to keep in mind.
Therefore, in addition to SEO, it is important to provide a good user experience on your web pages for both devices, making them responsive to any type and size of screen your audience uses.
Personalization is also key to improving customer experience: by using quizzes and assessments that guide visitors through your products and services , you can move users through the purchasing process more quickly.
#4. Curbside Pick-up
This system, which involves buying online and picking up the product at a specific location without having to leave your car, accounted for almost a quarter of all online sales in the 2021 holiday season.
You can certainly boost your company's sales and stand out from the competition by using different approaches on the Internet, such as:
Curbside Pick-up;
BOPIS — “buy online pick up in-store”;
BNPL — “buy now, pay later”;
social media commerce;
inter alia.
Remember to educate your customer base about each of these solutions and identify which ones are truly compatible with your business.
