This is about attracting visitors to your website so that they can become potential customers and future purchases, through valuable content for the user. The aim in this phase is to attract people who are most likely to become sales opportunities and, ultimately, happy customers.
But do you know who these people are exactly? They are our ideal clients, whom we will call buyer personas . They are a “fictional” representation of our ideal clients from a more human perspective than a rational or numerical one as we are used to doing in more traditional marketing. We analyze their objectives, their needs, their challenges or even their demographic and personal information. It is on this buyer persona that inbound marketing will work in its different stages.
Blogs: This is the best way to attract individual visitors to your website so that your buyer personas can find you. You should create content that provides answers to specific problems they may have.
Keyword optimization : Think of your buyer persona as starting their purchasing process in front of a search engine by typing in questions related to their problems. Make sure you rank well in the search results, try to choose your keywords carefully and, of course, write content with the terms your potential customer is searching for.
Social networks : Sharing quality content list of democratic republic of the congo consumer email on our social networks and valuable information gives your brand a better image and if you also interact with your buyer personas , you will be maximizing your opportunities.
Convert
At this point, you need to apply all the necessary techniques to turn traffic into a database so that your inbound actions are effective. To obtain this valuable information about users, it is necessary to offer something in return, a content offer that provides added value and is relevant to your visitors, through multiple formats ( ebooks , whitepapers , expert guides, live interactions, podcasts, videos, trial downloads, demonstrations, comparisons…).
Some of the most commonly used tools at this stage are:
Calls to action : These are buttons that promote a content offer and link to a landing page. Also called CTAs or calls-to-action, it is important that they are action-oriented, clear and attractive.
Forms : To convert visitors into leads, you need them to fill out a form with their contact information. Optimizing your form fields to facilitate that conversion process is vital to making it effective.
