Generating sales country code +995, georgia phone numbers opportunities is nearly impossible for organizations with websites that are not user-friendly, outdated, lack CTAs on the homepage, or are too graphical and take too long to load.
Don't neglect direct mail
Once upon a time, direct mail was a way to generate interest in a product. Some merchants have unwisely written it off as a relic of a pre-digital era. It was anything but. A testament to the utility of direct mail today are the millions of pieces that are sent to mailboxes every day of the year, except Sunday.
When done properly, direct mail can target customers geographically by zip code, home ownership status (only mailing homes or apartments), car ownership status (using a car owner list), commercial property owners, and much more.
Take your own mailbox for example. If you received a 50 percent off coupon for dinner at a new restaurant across the street, wouldn’t you stick it in your wallet or purse just in case?
Direct mail is still alive and well, although rumors of its demise have been greatly exaggerated. Using targeted, geo-specific forms of direct mail can be one of the least expensive ways to identify new customers.
People who read emails
Generating leads can be difficult. The key word is “interest” for merchants. Get attention on their website, embrace direct mail, write compelling CTAs, leverage the power of relevant content on blogs, partner with social media influencers, take the time to create relevant email newsletters, offer free digital samples, enable live chat, host live events, and look at all the associated costs as long-term investment can make all the difference.
Ultimately, lead-gen is about being mindful of your prospects rather than trying to sell to people who don’t need them.
