10/10/80 split test : A type of A/B test that exposes 10% of subscribers to one version, the other 10% of subscribers to another version, the best version is evaluated, and then the remaining 80% are sent to the winning version.
A/B testing: This is a method used to evaluate the best performance between both versions. Depending on the tool, various factors are compared, such as the importance of telemarketing lists in business subject, length of the content, number of clicks, colors, images, among others. The duration of this test is usually 24 hours. Once the test is finished, the final results are presented, and the decision is made to select the indicated version.
Attachment: A text, video, graphic, PDF, or sound file that accompanies an email message but is not included in the message itself. Attachments are not effective for sending email newsletters because many ISPs, customers, and recipients do not allow attachments, as many hackers use them to send viruses and other malicious code.
Affiliate: An ally or partner who promotes products or services under a payment-for-performance agreement.
Authentication or confirmation (Double Opt-In): is an automated process that verifies the identity of the sender of an email and is also to verify whether the subscription was genuine and not falsified or automatically generated by a third party.
Voluntary acceptance: also known as active consent, the Internet user voluntarily agrees to receive promotional emails, newsletters, among others.
