Luis Herrera
Mar 22, 22 | 7 min read
How to advertise on Facebook in 2022
Reading time: 6 minutes
Advertising on Facebook is a practice that has been giving very good results for some time now for social media marketing strategies . However, and as expected, user demands change as well as the way of promoting.
In this sense, we cannot expect that the trinidad and tobago email list way of advertising on Facebook from 10 years ago will be the same in 2022. For this reason, we have decided to create a blog post that brings together the characteristics and best practices to create truly impactful and effective ads.
Why advertise on Facebook in 2022?
Even in 2022, with the emergence and popularization of social networks such as Instagram or Tik Tok, Facebook remains the most used platform within its segment.
According to data from Statista , the Meta-owned platform has more than 2.9 billion active users worldwide. Ahead of sites like YouTube or WhatsApp (also owned by Meta).
This means that the potential audience that a brand could access is more than a third of the world's population. A truly impressive number, which is why Facebook ads are — and will continue to be for many years — a trend.
Now, to learn how to advertise on Facebook, you need to understand the methods. So, knowing the types is step one.
Types of Facebook Ads
As you probably already know, on Facebook it is possible to publish a large number of content formats, ranging from texts to 360° videos.
In order to truly determine how your strategy will be carried out, perfectly identifying the type of ad is the most important thing.
These are the types that exist!
Photo
This type of ad is perhaps the most popular—and easiest to make—due to its simplicity of production and the ease with which it can be uploaded to the platform.
These are often very simple, but sometimes really creative. Creators tend to include various images—especially when it comes to a product—to give the portrait more prominence.
Video
According to the Cisco Visual Networking Index , 80% of Internet traffic will be dedicated exclusively to video, making this format the absolute king of online content.
Therefore, it is not at all difficult to understand that this format is the most used and important resource for advertising on Facebook. Video ads are extremely versatile, and can be in the home feed, in Stories, or in-stream —during the video.
It is a type of publication that can comprehensively and completely show all the information about a product, service or brand, explaining to the audience how it works, its features, functions or the "plus" it provides.
Likewise, with the popularization of the Facebook Watch segment, video ads have acquired another level of importance, capable of positioning it during long-form content and executing successful branding actions.
Sequence
A carousel or sequence is a type of ad that allows you to upload up to 10 images or videos to display a complete promotion.
Here it is useful to take advantage of the flexibility to talk more about the benefits, uses or to fully explain each particularity of the product or service.
