CEO and Project Manager
July 5, 2016
Travel marketing is undergoing a complete transformation in these digital and social times. As a result, travelers now have more control over their travel experiences, as well as more options than ever before.Given the evolution of the tourism scene, marketing must also be adapted to the trends and times. This article reveals the five main trends in tourism that marketing professionals need to embrace.
Finding a place for the collaborative economy
Today, home- and apartment-based accommodation has become an affordable and personalized alternative to hotel stays. This trend is defined as the sharing economy and is list of ghana consumer email redefining accommodation as we know it. However, hotel brands can adapt to today's sharing economy by adopting some of its practices in their more established properties.
Hosting each client in a personalized way
With the abundance of travel options available to us, travelers are looking for experiences that fit their personal needs. Their travel demands and desires provide important customer data that can help travel brands serve them better. In line with this, many tech-savvy travel brands have begun collecting this personal data to develop personalized experiences that perfectly fit each traveler.
Locate interests and lifestyles
Today, most major hotel companies offer a range of specialized brands designed for different interests and lifestyles. For example, Marriott Corporation offers 19 hotel brands, each catering to different types of travelers and occasions, while Starwood distinguishes its 11 property lines by their amenities and attitudes. These distinctions allow travelers to find their ideal hotel experience.
Various studies show that travelers tend to compare and consider a variety of hotel brands and travel resources when making their travel plans. These comparisons tend to occur across multiple digital devices. This variety of factors can make it difficult to collect consumer data and understand their personal preferences. While some travel companies are able to merge all of their consumer data, most need to rely on analytics companies that merge anonymized, multi-channel travel planning data under each customer profile for a complete view of their patterns.
