You may have already asked yourself this question and your first opinion was no, because you do not see a solid audiovisual strategy as viable. And maybe you think that a couple of videos on YouTube are enough. But think again , you surely have relevant content . You just have to think about the way you communicate it.
It's time for you to start finding ways to implement audiovisual content in your marketing strategy. It may seem complicated, since generating video marketing content for industrial marketing means list of croatia consumer email targeting a specialized audience. In other words, the type of B2B buyer, who is looking for something more technical and related to their sector, is very influential. Without a doubt, this is an approach that is more adapted to the industrial sales cycle.
Look around you – remember those videos popping up on your LinkedIn or Twitter timeline? That newsletter with videos or gifs? Or even blog posts with video? Yes, that’s video marketing . You’re already immersed in the world of video, you just haven’t noticed it. So you may not be taking full advantage of this opportunity.
Video marketing statistics
Some statistics show that 65% of executives are directed to the website after watching online videos related to their sector. As for how to consume content, 20% of users are more inclined to read it, but up to 80% prefer to watch a video . With video marketing you can educate or entertain, but above all you must build a relationship of trust with your ideal client, which can help you in the sales cycle.
