CEO and Project Manager
September 27, 2017
Last week we met with digital marketing professionals during the Madrid HUG, at the Google Campus in Madrid, where we attended a talk on “Smarketing”. In this article we share with you what we have learned about Inbound Marketing and Smarketing.
Table of Contents [ Hide ]
1 Let's start by talking about Inbound Marketing
2 And now, what is “Smarketing”?
3 The same language
4 ANS – Business Level Agreement
5 Closed loop reporting
6 Facts
7 Open communication
Let's start by talking about Inbound Marketing
In general, it consists of georgia fmail list changing from Outbound Marketing to a more personalized marketing facing the client called Inbound Marketing . Outbound uses Cold Calling and Cold Emails (SPAM) that interrupt clients. With this strategy we reach many people who are not interested in our products or services . To compare what Outbound and Inbound Marketing are, I will use an example that I heard in the talk. Using an Outbound strategy is like saying on a first date: “Will you marry me?” This is very strong and no one usually wants to hear something like that right away.
With your marketing strategy you should act like the relationships you establish on Tinder . There you only meet people you like and you can only talk to them if they like you back. Then you connect and start collecting information about the other person to find out if they are a suitable match. Suitable matches, in Inbound Marketing, are called “ Buyer Personas ”. You have to ask yourself what characteristics your potential customers have and create their profiles. These are the basics of Inbound Marketing, if you want to learn more we have already published many articles about Inbound Marketing. Check them out here .
And now, what is “Smarketing”?
Smarketing is about solving the “war” between marketing and sales teams. With the Inbound strategy we attract suitable visitors to our website and take care of visitors who are already very interested in our product or service (Leads).
We, as a marketing team, think that we give the best qualified leads to the sales team but then the sales team doesn’t close many sales with our leads. On the other hand, the sales team says that they don’t have enough leads or that the ones they have are not good enough. This is the cause of the “Marketing vs. Sales War”, a clear lack of communication between the two sides of the border. Hubspot comes with a solution called “Smarketing” which is defined as the process of aligning sales and marketing teams based on common goals, within a business or organization, in order to improve revenue. To achieve this we present 5 steps to integrate “Smarketing”:
