Make the jump from Excel to CRM. On the laptop that the salesperson travels with and on the office computer there is an Excel. The classic Excel with your clients, suppliers, prospects… Manually following up on your contacts is not very effective when there are tools that allow for more automated planning of sales phases. Streamlining processes and increasing sales online is a reality , since, according to LinkedIn , 64.2% of companies rate the impact of CRM tools as high or very high.
Digitalize your sales process: interact with your customers. In industries, both small and medium-sized companies, outside sales are very common : the presence of the salesperson for presentations or negotiations is key. Moving towards online marketing and digitalizing business processes is already a reality, but that does not have to reduce the human side of relationships. We are facing a scenario where the first phases of sales will be mostly digital , with somewhat longer sales cycles where tokelau email list face-to-face contacts will be less than before and will surely be made towards the final part of sales. Presentations, exhibitions and displays can be moved to the online world.
Everything we do today will have consequences in the future. Without a doubt, digitizing the B2B industry involves much more than creating a website and opening a social network. The challenge now is to create strategies and plans to generate leads and optimize conversion (CRO) for this new stage . Giving continuity to sales operations will be essential in B2B businesses thanks to technology, especially as a survival method in the face of a crisis like the coronavirus.
At Bannister Global we are specialists in marketing for engineers aimed at the industrial sector , as many of our clients have training as industrial, mining, telecommunications, road or canal and port engineers. A type of target audience that is more analytical and seeks very specific answers to their needs. To generate impact in this type of high-value niche, it is necessary to provide strategy, content and innovation.
To implement this entire digital transition and achieve success in sales and marketing, at Bannister Global we can help you achieve it.
