Jesus Cardenas
May 1, 22 | 7 min read
google my business
Reading time: 6 minutes
Google My Business is an essential tool in this era where companies, especially e-commerce sites , seek to gain digital notoriety and authority in increasingly digitalized sectors.
The digital transformation of businesses is an timor leste email list undeniable reality: according to data from the Mexican Online Sales Association in 2021, the e-commerce segment grew by 27% in 2021.
Furthermore, if we take into account that almost 4 million searches are carried out on search engines like Google every minute, this can show us the importance of being "findable" on the Internet when you have a business.
In this sense, Google My Business is a platform that can help any business owner or entrepreneur create an online profile for their organization in order to promote its prominence and visibility.
Do you want to know what Google My Business is all about?
Read to the end then!
What is Google My Business?
How does it work?
Benefits for a business
Advantages for your Digital Marketing strategy
How to create a Google My Business account?
Tips to improve your results
That's all!
What is Google My Business?
Google My Business is a tool developed —obviously— by Google with the intention of providing a free online business management service.
This platform allows business owners to link all the elements associated with their online presence within a single interface.
That is, it facilitates the addition of information related to the organization such as:
brand reviews;
product descriptions;
"who we are" segments;
contact information;
location on Maps ;
opening hours;
and much more.
This demonstrates the main purpose of Google My Business: to offer better visibility of the company to potential customers to facilitate their searches and efficiently attract them to the business.
The tool also offers various integrations with other Google services, such as Google Maps or Google Places, in order to optimize the experience and efficiently manage the geographic and specific characteristics of the company.
How does it work?
To understand what Google My Business is, you need to understand its features, don't you think?
Get to know them below!
Information
This section of Google My Business allows you to add important information related to your business to improve your presence within the famous search engine.
By posting photos, business descriptions, contact information, or geographic location, you will make it easier for users to find your business when they search for keywords that are similar to your area.
Thanks to this, when someone searches for your organization's name on Google, for example, the SERP will display a box on the right side of the screen showing information such as address, phone numbers, hours, website, among others.
Reviews
This section, offered free of charge on Google My Business, makes it easier to manage the information that appears on the Internet about a business.
Additionally, brands that verify their businesses on this site can receive user reviews and facilitate the experience of future customers by clarifying their offering and the quality of their services.
