Virtual catalogue One of the most booming trends is Lifestyle Streaming . When applied to B2B digital marketing, we could call it streaming sales. That paper or PDF catalogue that the company uses at trade fairs can become a virtual catalogue. It is not a virtual store, mind you . Among its advantages is, once again, the possibility of personalising it according to the needs of your company and the trends set by your clients; its constant updating; the possibility of adding elements in video or multimedia format.
Email marketing with added value You probably have a good database of your past and present clients. You also have all the leads that your landing page has generated and with their data and the way they have moved around your page, you can get to know them better and find out what interests them about your company. Send them emails colombia email address with relevant information that may be useful to them, capture their attention in a personal way from the subject line itself and manage a
On-demand webinars Webinars have been on the rise in recent times. Although there is no capacity restriction as such – that is, online attendance – we are mostly talking about massive formats for more than 100 guests, but there is the possibility of holding them in a more private way. Taking into account a segmentation of the different departments that participate in the purchasing decisions of our product or service , virtual meetings of no more than 20 people can be planned on specific and concrete topics. Involving them through question and answer sessions, live surveys and chat will generate more confidence and an active response that will open the door to on-demand and even individual webinars. They can be recorded and archived and will be accessible 365 days a year and 24 hours a day via the registration form.
Personalized demos Visual and practical things go a long way. In addition to specific seminars, another recommended way to generate leads is personalized demonstrations. Checking the application and use of our product or service, the resolution of problems that we consider most common, new ideas regarding handling or advice will be more effective the more individualized it is. Put yourself in the place of the person who is looking for you.
As you can see, the digital world is becoming the best alternative for your marketing strategy in the face of the halt in face-to-face events. Get advice and adapt your business to the new era. As specialists in inbound marketing strategies , at Bannister Global we can guide you to achieve your goals and keep your business going.
