But Having The Customers Tell Your Brand Stories Isn’t china phone number material Likely To Create, Deepen, Or Expand A Meaningful Brand. Put Simply: If You Understand Your Neighbor Loves Butter As You Do, It Won’t Suddenly Compel A More Emotional Or Meaningful Relationship With The Product. Trusted Brand’s Stories Are Co-created The Shift Requires Evolving The Value You Create.
The Story Should Center Neither On The Brand Nor The Customer. It Should Exist As A Story In Which The Audience Can Put Themselves. If That Sounds A Bit Esoteric, Let Me Explain More Simply. Instead Of Considering Your Brand As The Center Of Value, Think About It As A Facilitator Or Tool On The Journey To Value
