For Their Organization,

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Around One In Three Use Native Advertising (%) And Partner Emails (%). Far Fewer Invest In Print Display Advertising (%). Effective Paid Content Channels Search Engine Marketing And Pay-per-click Produce Good Results, According To % Of Tech Marketers. Fifty-three Percent Say Sponsorships Deliver Good Results, Followed By Social Media Advertising/promoted Posts (%) And Partner Emails (%).

Social Media Use: One Platform Rises Way Above When Asked china phone number material Which Organic Social Media Platforms Deliver The Best Value Technology Marketers (%) Pick Linkedin. Twenty-seven Percent Cite Youtube As A Top Performer, % Say Facebook, And % Pick Instagram And Twitter. Only % Cite Tiktok.



It Makes Sense That % Say They Increased Their Use Of Linkedin Over The Last Months, While Only % Boosted Their Youtube Presence, % Increased Instagram Use, % Grew Their Facebook Presence, % Increased X Use, And % Increased Tiktok Use. Which Platforms Are Marketers Giving Up? Did You Guess X? You’re Right — % Of Marketers Say They Decreased Their X Use.