Businesses everywhere and across multiple industries are seeing great results . Even when in-person events return, most agencies plan to retain virtual events as a key part of their strategy. Over 80% of marketers see themselves still moving online and out of airports.
Here are 10 reasons why IT managers prefer to attend virtual events :
1. They cost less to produce
It's common sense. Virtual events are cheaper , and easier to honduras phone number list plan and execute than in-person events. They don't require travel, accommodation, or venue expenses. As a result, the return on investment can be significantly higher than in-person events. More than a third of organizers say the average cost per attendee for a virtual event saves between €500 and €1,000.
You can invest the money you save into planning more virtual events. Or you can use some of your extra funds for unique gifts and fun activities.
2. They take less time to plan and promote
On average, it takes three to four weeks to plan a virtual event, compared to six to eight (or more) weeks of preparation for an in-person event. In a survey of nearly 3,000 marketing professionals, more than half said it can take as little as two weeks to plan a simple virtual event.
3. It's easier for attendees to fit into their lives and schedules
Travel is a logistical challenge for busy executives and anyone with responsibilities at home and with family. This means that most people attended fewer in-person events than they would have liked. Now, with virtual events, horizons are broadened and attendance is guaranteed.
4. They can connect you with leads from all over the world
With in-person events, geography is always a limiting factor. But online events can attract attendees from all over the world . If you own an international business, or even if you’re thinking of becoming one, this is a huge benefit.
5. They lend themselves to highly focused conversations
Because virtual events are less expensive and allow you to tap into a geographically diverse group of attendees, focusing events on specialized topics has become much more cost-effective. You can impress potential clients with your depth of knowledge. Plus, you'll know that the attendees at that event are familiar with your niche and turning it into a business opportunity is much easier.
6. They generate a lot of data and knowledge
Getting people to fill out survey forms after in-person events can be a pain, but you need to know how attendees experienced the event so you don’t make the same mistakes at future events. With virtual events, you get a much more granular view of how attendees engage with the event .
With most event platforms, every session and interaction is recorded. This data is invaluable to salespeople as they keep track of leads.
7. There are more chances of getting high-quality speakers
It is difficult to find great speakers for events as these people are always in high demand. But thanks to virtual events, travel problems, for example, are solved. The “hardest” part is adjusting to a time that is feasible for you, and that is less complicated than before.
8. It is much easier to impress
Most in-person events tend to impress with their larger scale than the venue. In fact, many events end up with long waitlists. But virtual events can impact and reach the same number of people (or more) as in-person events did.
9. They can evolve as fast as your products
If you need to communicate important product or service news to your customers and leads, and you want to do it in an interactive environment, a virtual event can be a great solution. Instead of waiting until the latest version of a new product or service is released to share in a single, big release, you can experiment with more frequent, focused releases.
