1. Use a custom "from" email address
Send emails using a clear and valid from email. You can even create email accounts for different departments or team members.
For transactional emails like shipping confirmations, you can use "[email protected]." And for customer support, try "[email protected]." These examples are more personalized and engaging than a noreply email.
You can take this a step further and include a name of a team member in the sender address. This gives your company a human face. It's also an opportunity to add an extra layer of personality to your emails.
2. Set up a dedicated email address to receive responses
If you’re a small organization, you might not have a generic email address for support or general inquiries. While it may be tempting to send marketing emails from your own email address, this isn’t a great idea.
It’s better to set up a dedicated email address so that you can separate all incoming messages from your normal business emails. For example, use email addresses like hello@, contact@, or [email protected].
If you’re using Gmail, you can set this up easily. Other email clients might require kuwait telephone number data the help of your technical team. Either way, it’s an important step for staying organized.
3. Filter out automated responses
To save time, filter out any automated responses. Usually, you get these responses when someone's out of office or an email fails to be delivered. Filtering them will help you sift through responses to your email campaigns.
Most email service providers (ESPs) allow you to easily set up rules that filter messages based on certain conditions.
for any emails containing the words “automated response” or “message delivery notification." This will automatically add them to a separate folder outside of the normal inbox.
4. Use different sender and reply-to email addresses
If you use email marketing software like Brevo, you can define different “sender” and “reply-to” email addresses.
That way, you can send your campaigns with a more personalized address (e.g. [email protected]). But when a customer replies, their message will be sent to your generic address (e.g. [email protected]).
With this feature, you won't sacrifice your brand personality by using a generic support email address.
Set up different sender and reply=to email address in Brevo (e.g. [email protected])
Setting up a different reply-to address is easy with Brevo
5. Provide support resources proactively
The best way to prevent customers from flooding you with responses is to be proactive. Make your help resources readily available.
