Therefore involves design and south korea phone number resource aesthetics. Once your site is ready, start a test and learn process. In order to see if your updates are effective, you can use behavioral analysis tools like Hotjar. This will allow you to establish "hot spot" maps according to user behavior and identify the tools - buttons, texts, images - that work the most. You will be able to compare them to the objectives set when creating your site and adjust everything with a view to constantly optimizing your tool.

3 billion people are now registered on social networks worldwide (Hootsuite, We are social, 2018)! The emergence of social media within companies today represents an essential lever for growth and, moreover, 78% of companies believe that social media contributes more and more to financial results (Hootsuite, 2017). But the democratization of social media also brings a lot of words and acronyms that are specific to them. Our glossary gives you the essential definitions that will be useful to you in communicating with your social media contacts.