If you consider your conversion rate to be your “marketing North Star,” stay with us. We’ll show you why your conversion rate – whether it’s for your landing page, a lead generator, or an email marketing funnel – should not be your guiding metric. In fact, if you put too much emphasis on your conversion rate to the exclusion list of belarus consumer email of otras métricas empresariales vitales you could be on the dangerous path to what growth consultant Martin Wilson describes as “The Valley of Death for businesses ."
Once you've read this article, you'll know how to measure the metrics that can help you grow your affiliate business and create the kind of steady, recurring income that gives you peace of mind and helps you sleep at night.
conversion rate definition
Conversion Rate: Defined in
Before we get into it, let's define conversion rate in this context.
In marketing terminology, conversion rate is the percentage of people who take a desired action compared to those who don't. If that definition seems a little vague to you, here are some examples to help illustrate it:
Imagine that the action you want everyone who visits your website to take is to become a paying customer. If 1,000 people visit your website per month and 20 of them become paying customers, you'll get a conversion rate of 2%.
Or let's say you want everyone who visits your landing page to subscribe to your newsletter and join your mailing list. If for every 1,000 people who visit your website, 100 subscribe to your newsletter, you'll have a 10% conversion rate for that action. Not too shabby.
