Connecting products and personas

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Whenever a new feature or improvement is added or modified, the company that provides the marketing tool will announce it, but it is not uncommon that the people who use and manage the tool have not tried out the feature or are not able to keep up with what improvements have been made. It no longer meets the needs of users For example, the main device for users used to be feature phones. Until a few years ago, there were many companies that distributed content for mobile domains.


However, now that smartphones have become cayman islands telegram database widespread, people have started to obtain information not only through email but also through various tools such as apps like LINE. In addition, smartphones can now view websites in a similar way to PCs, and traditional mobile phone websites have begun to lack visual impact. Users are sensitive to such things as ease of viewing and use, and will immediately move towards sites that are easy to view and understand. While you may have been continuing your routine operations unchanged for several years, you may suddenly find that your operations are no longer in line with the times.


Unable to compare with the effectiveness of competitors If you continue to operate your business, data will accumulate and you will be able to compare the number of monthly registrations, the number of visitors to your site, CPA, etc. with the previous month or year. However, if you are only operating your business yourself, you will not be able to understand how your competitors are operating and growing, or what methods are working or failing at other companies.