For the first time in Ukraine, a unique conference was organized , the venue of which was the city of Kharkov. The client provided a landing page with basic information regarding the event. The novelty dentist phone number list of the event, the youth of the site and the tight deadlines set the following goals for us:
To ensure maximum coverage of the target audience throughout Ukraine, with an emphasis on the city of Kharkov
Bring as much traffic as possible to the site
Ensure growth of registrations on the site
Introduce the target audience to the event program
Create resonance in the professional environment
To achieve the set goals, the following measures were taken:
The design of social networks Facebook, Vkontakte has been formed
An event was created and designed on the social network Vkontakte
A media plan with topics for publications has been prepared
A channel on YouTube has been registered and designed, and a video has been posted
Visual templates for post design have been developed
A list of branded hashtags has been formed
The text of the giveaway was compiled to stimulate community growth and involve subscribers in the event
Targeted advertising launched in social networks (Vkontakte, Facebook, Instagram)
Display advertising launched on Google Display Network
Remarketing campaign launched on Facebook and Google
A list of thematic, near-thematic and city resources has been compiled to disseminate information about the event and competition.
A contact database has been compiled to disseminate information among groups and pages of Ukrainian universities
Information support was agreed with a number of communities
An announcement has been posted in opinion leader communities
Results of the project:
Advertising campaign on Facebook and Instagram:
Invitation to an event.
Results of the advertising campaign:
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Reach and frequency:
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Actions and number of impressions:
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Website advertising (Facebook and Instagram):
Results of the advertising campaign:
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Reach and frequency:
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Actions and number of impressions:
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Facebook Remarketing:
Reach and frequency:
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Actions and number of impressions:
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Advertising on VKontakte:
Effectiveness of advertising campaign on Vkontakte:
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Google Display Network Advertising and Google Remarketing
Google Display Network and Google Remarketing Advertising Campaign Performance:
Clicks chart
