Ads Campaign Optimization Techniques

[JoynobAkter]

1. Always check quality scores
Try to achieve high Quality Scores, so you reduce CPCs and increase campaign performance.


2. Use Exclusions and Analyze Search Terms
For Search campaigns, check your search terms and exclude anything that purchase shareholder database wastes your budget on irrelevant keywords.

3. Use SKAG (Single Keyword Ad Group)
Identify the most productive keyword and create a campaign with a specific ad group for a single keyword using exact match. This way you focus only on the term you are interested in, avoiding dispersion.

4. Experiment and compare bidding strategies
There are a ton of bid strategies in Google Ads that use Smart Bidding with machine learning. Experiment by splitting your budget 50/50 and comparing the results until you find the best setting for your campaigns.

Shed light on your rivals' strategies

With SEMrush's Display Advertising tool

These are the precautions I recommend you adopt. Did you already know them.