How is the budget managed if the campaign is successful

[moniya12]

It is clear with campaigns that bring too expensive conversions or do not bring any at all: the budget for them is reduced. Let's take a closer look at what happens in a campaign that already brings profitable conversions.

As an example, let's take a popular topic, for example, a campaign for the title of the series "House of the Dragon" for an online cinema. This campaign has huge potential for attracting traffic, but there are also seasonal fluctuations during the month. For example, during the release of new episodes or the collection of ratings, it brings more results.

The graph shows how the budget was dynamically distributed depending on the costs. The campaign has an extremely high budget spending potential, which means we can allocate as much budget to it as it will spend. There are almost no cases when a company does not use its budget. When a successful conversion occurs at a good cost, the campaign is expanded in the budget. When volumes decrease and the cost increases, the strategy reacts by reducing the limits for this turkey consumer email list​ advertising campaign. With an increase in conversion and a decrease in cost, the campaign receives a higher budget limit.

The graph shows that seasonality is growing again now, and the campaign receives a larger reserve for daily spending every day because it works effectively.

Jumps can always occur during the purchasing process, since we are looking at the current picture. It is not final, a change related to seasonal fluctuations can occur at any time. There may be less purchased traffic one day, it may be more expensive and have a worse conversion. But we can take actions that will affect the change in purchases in the next period. For example, if Andata finds non-target keywords, it quickly takes action to disable them. If the system detects growth points that bring good volume, it scales them. This is done automatically using strategies at two levels:
- the campaign is optimized within its statistics;
- and is also managed by budget distribution for the entire pool of running campaigns.