11 Effective Ways to Increase Your Online Store Conversion Rate:
1 Don't skimp on design
According to KISSmetrics, about 45% of users form their opinion about a web resource based on its design. What does this mean? It means that a resource developed by professional web developers is already half the success. Work with proven companies that provide guarantees for their work and have interesting works in their portfolio. Example of Megaroom design by Artjoker:
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2 Testing the website loading speed
Optimize the resource. It is important that the site page loads in no more than 1-2 seconds. As KISSmetrics research has shown, 1 second of delay accounts for up to 7% of failures. One of the reasons for slow site loading may be a weak CMS platform. When developing an online store, try to optimally determine the platform that will allow you to develop in the future.
3 Implementing simplicity in navigation
One of the advantages of popular online stores such as Amazon is convenient navigation - filtering of goods by categories (size, price) and the presence of a search bar. Use this usability element in your work, buyers will appreciate it.
4 We are working on the usability of the order page
It is necessary to clearly structure and differentiate the order stages and call-to-action buttons, because this is one of the points that increases sales. Give customers the opportunity to continue shopping from the checkout page, because there is nothing worse than the "back" button and losing previously ordered items from the cart. I think everyone has had such an unpleasant ordering experience.
Use large font for headings and product names so that it doesn't blend in with the rest of the text. Example of an order page for a companyDnipro-Mfrom Artjoker:
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5 Use high-quality images
The ability to view images in good quality and from different angles is a great way to attract more customers to your site. Modern gadgets take great photos, so the lack of good photos on the site is negligence.
6 Create the ability to leave a review about the product
In fact, a good product review can generate more sales than advertising. A review creates the impression that the product has been verified by a third party and can be trusted. About 60% of users are willing to usa student mobile number lead make a purchase in thatonline store, which contains product reviews. Having reviews can increase the conversion rate by up to 5%. Offer to leave a review for Sushi Box by Artjoker:
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7 We offer related products
Show related items on product pages that complement each other. These can be bags, batteries, memory cards, etc. Be sure to include this feature, because these are products that the customer will need one way or another. So let them save time and buy them from you!
8 Working on content
Probably only the lazy don’t know that content should be interesting and unique
That’s great, this is a rule for all times – we repeat, reinforce and implement.It is important to write about what is valuable to the client. Your arsenal is a clear description of the product's advantages, short clear sentences, a unique selling proposition that distinguishes you from competitors, useful thematic articles.
Use dynamic content as well - this will help make communication more personal. Create a website for the buyer, not for search engines.
9 Polishing the service
Your service should be legendary.
Needless to say, competition on the web is off the charts? That's why a quick response to a user's request is everything. Inform about the order status using trigger emails, otherwise the client will quickly "cool off" towards you.
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Use the very convenient and effective "live chat" service in your work. Or connect a free number, call-back service. If the client has questions, he can ask them using real-time communication. By solving issues quickly, you set the client up for a quick purchase.
You must be prepared to deal with dissatisfied customers, because goods break, spoil, and manufacturing defects are also not abolished.
Delivery and warranty are key to retaining existing customers and attracting potential ones, as with the advent of social media platforms, sharing a bad experience within seconds is easy.
10 Testing and analyzing the obtained data
Along with other metrics, you should also check the bounce rate. If visitors spend a lot of time on your site but do not buy anything, and especially if they return to your site without buying, then this is an interesting question. You may have useful content, but your sales policy is lame (check the relevance of prices, explanations of payment/delivery, etc.).
