The growth of these expectations has profoundly changed the challenges that marketing faces; consumers interact with brands using an ever-increasing number of channels, from mobile to social, and companies struggle to manage and above all use the enormous amount of data now available to them. A study carried out by Forrester on behalf of PWC entitled “ The Power Of Personalization ” has explored the various aspects related to marketing list of australia consumer email personalization , trying to investigate with 101 companies how effective their programs for personalizing the consumer experience are. The most frequent obstacles to implementing this strategy are also analyzed. We had already written about the importance of Marketing Personalization in this article: Marketing Personalization, beyond Marketing Automation .
Let's now look together at the main insights that emerged from this research.
Personalization – analytics and data –
Increase customer satisfaction
– Increase customer loyalty and reduce churn
– Target new customers and increase conversion rate
The challenges of personalization
– Managing consumer expectations
– Managing and leveraging consumer data
– Managing the relationship with consumers in the right way
