This discussion will review mobile marketing and its types that you need to know. Check out the full details below, okay!
Understanding Mobile Marketing
Have you ever surfed the internet and visited a website page , then a pop-up appeared on the page? Or have you ever played a game , then you had to watch an ad to get an extra life? These are some examples of mobile marketing.
Mobile marketing is very close to our lives because of the frequent access to devices such as smartphones and tablets. Internet access via mobile is even more than via computers or laptops.
So, what is mobile marketing ? Mobile marketing is a form phone number databaselist of marketing that uses mobile platforms to reach audiences. The goal of mobile marketing is to attract customers and promote products or services.
Mobile marketing itself can be implemented through various forms. For example, through text messages containing promotions, display ads on certain website pages , promotional emails, video ads, and so on.
The choice of advertising format and where to place it depends on the promotional message being conveyed. Not only that, you also need to understand who the audience of the product or brand is to be able to choose the right mobile marketing .
Mobile Marketing Goals
Mobile marketing as a digital marketing strategy has broader goals than conventional marketing strategies. Here are some mobile marketing goals that you need to know.
1. Expanding Market Reach
Mobile marketing that utilizes multi-channel technology has a great opportunity to expand market reach. In fact, according to the GSMA report, in 2022 the number of smartphone users in the world will reach 4.3 billion people or around 54 percent of the world's population.
You can imagine how big the reach can be if you implement mobile marketing . The increasingly massive use of mobile phones also opens up the potential for wider target markets and potential buyers.
2. Closer to the Target Market
Smartphones have now become a necessity that must be carried wherever you go. Implementing mobile marketing that can always be accessed with a smartphone can bring your brand closer to the target market or consumers.
3. Save Costs
One of the biggest plus points if you implement mobile marketing is that it is cheaper than conventional advertising. For example, if you use conventional marketing with banner, billboard, radio, or television platforms, you need a budget of hundreds of millions to promote your brand .
Meanwhile, with mobile marketing , you can save much cheaper costs by using online platforms such as applications, social media, websites and others.
4. Maintaining Relationships with Customers
Last but not least, the final goal that can be achieved by implementing mobile marketing is building good relationships with customers, this goal is also called customer relationship management (CRM).
With mobile marketing, you can stay connected with customers even after they have finished making a purchase. You can also provide a review or rating feature , to find out the level of customer satisfaction with the product.
How Mobile Marketing Works
Mobile marketing works by covering several complex and layered stages to achieve marketing goals. Here's how mobile marketing works that you need to know in general.
Understanding Target Audience
The first step involves a deep understanding of the audience. Identify the demographic and behavioral characteristics of mobile users, and determine which marketing channels are most effective in reaching them.
