In this article, I would like to look back on the year 2023 from the perspective of a web director, looking at five IT-related keywords that particularly caught my attention.
table of contents
1. Generative AI
2.GA4
3. Retail Media
4.Fediverse
5. BeReal
Conclusion
1. Generative AI
When I look back on this year, the first thing that comes to mind is the breakthrough of generative AI
. The two words "generative AI" and "Chat GPT" have such a large social impact that they were nominated for the New Words and Buzzwords Awards, and AI-related topics are featured on news sites and newspapers almost every day. As
a web director, I am particularly paying attention to "GPT -4 Turbo ", the latest version of ChatGPT, announced by OpenAI on November 6th (local time).
A major weakness of ChatGPT until now belgium b2b leads has been that the learning information was limited to "up to September 2021", but this version now includes information up to April 2023. The number of characters that can be handled and the speed also seem to have improved.
As of December 2023, it is only available on ChatGPT Plus (paid version) and Enterprise.
Currently, there are many tools that raise significant concerns about security and personal information, but the skills to handle generative AI are already becoming essential as a means of improving the efficiency of IT work, so it's important to keep an eye on future information.
2.GA4
GA4 (Google Analytics 4) was released as the latest version of the access analysis tool "Google Analytics" .
Many companies were busy transitioning to the older version UA (Universal Analytics) in preparation for its discontinuation on July 1, 2023.
The advantages of GA4 over UA include the following:
- Predictive analysis using machine learning is possible
With GA4, you can now use predictive analysis functions using machine learning.
For example, you can check user behavior predictions that can be used for marketing, such as "the possibility that a specific conversion event will be recorded within the next 7 days by a user who has performed an operation in the past 28 days" on the management screen ( there are certain conditions to use machine learning).
- App and web data can be integrated for analysis
GA4 can integrate and analyze app and web data. Until now, it was necessary to perform access analysis of app users and access analysis of website users separately, but it is now possible to analyze the behavior of users across both.
- Enhanced privacy protection
GA4 is designed to enhance privacy protection. As the momentum for privacy protection increases, it is now possible to perform web analysis more appropriately.
At Untype, we not only implement GA4, but also perform access analysis using multiple analysis tools and propose improvements based on the results. If you have any problems, please feel free to contact us.
3. Retail Media
Movements to regulate third-party cookies have been on the rise in recent years, but the revised Telecommunications Business Act, which came into effect in June 2023, has created a strong demand for measures to regulate cookies. In this context, retail media,
a marketing method that utilizes first-party data, is attracting attention . It is a method of advertising and marketing that utilizes customer data held by retailers and store space, making it possible to target consumers according to their needs and interests.
