instead , I tried something different. And before we get started, you might want to check out our beginner’s guide to conversion rate optimization if you’re just starting out. And if this isn’t your first rodeo, let’s dive right in.
Contents hide
1 Conversion Mindset
1.1 Empathy, sympathy, compassion
1.2 Expectations vs. Reality
1.3 What is a value proposition and how to show it
2 Research for Transformation
2.1 Know your product
2.2 Analyze visitor behavior
2.3 Use the right metrics
2.4 Review your conversion funnel
2.5 Plan
3 Converting Website Experience
3.1 Designing for Transformation
3.1.1 Pay attention to visual hierarchy
3.1.2 Place CTA closer to the top
3.1.3 Use compelling images
3.2 Check it - then check it again
3.3 Write good copy – no business jargon!
3.3.1 Your copy should focus on value, not features
3.3.2 Your copy should be the center of attention
3.3.3 Keep your copy short and concise
3.4 Strong CTA buttons are your best friend
3.5 Friction is your worst enemy
3.6 Details matter
3.7 The sooner the better
4 Marketing for Conversion
4.1 Prove your social value
4.2 Start Conversion Email Campaigns
4.2.1 Add value to your subject line
4.2.2 Have a cool design
4.2.3 Create a good CTA
4.2.4 Bring them back to your territory - no matter what!
4.3 Do In-App Marketing Right
5 Promotion for Conversion: In-App Marketing
5.1 Use chatbots to your advantage
5.2 Use your unique voice to compete with your competitors
5.3 Extension to other platforms
6 Conversion-Optimized Mobile Experience
6.1 Mobile Experience Consideration and Optimization
7 In conclusion
8 Frequently Asked Questions
8.1 Related publications:
Conversion Mindset
I personally strongly believe that all business processes should have a certain mindset. Knowing how to define the end goal of a project, its tasks and a list of priorities to save time and avoid decision paralysis is one of the best practices for any team working on various projects. For conversion optimization, this is no exception. Here are the best practices to improve the mindset of your team and your CRO project.
]
Empathy, sympathy, compassion
The number one rule of optimization is to focus on your prospects. Because let’s be honest, they don’t have to buy from you. Unless your prospect is a particularly tedious buyer, they’ll go to someone who offers a more optimized conversion funnel. Don’t believe me? Think about your own user experience. Would you want to know how great a brand’s product and experience is if their website lacks empathy, fails to minimize friction, and offers an overall mediocre customer experience? I don’t think so. You’ll easily be drawn to the exact opposite experience, even if you can’t tell for sure whether it’s better than the first option. That’s because in the back of your mind, you’ll be thinking, “How good can their service/product be if they can’t highlight my experience right now.” So rule number one: Be good at focus, and make it the primary driver for all the other best practices on this list.
Expectations vs. Reality
By empathizing with your potential buyers, you’ll unlock another part of your buyers’ psyche: Their expectations . And when it comes to expectations, you have two options: You can either reinforce their positive expectations or override their negative expectations. For example, most website visitors expect to see a visual representation of your product or something similar on your site, which gives you the opportunity to reinforce positive expectations by using high-value gifs or videos instead . As a reminder, adding videos or interactive modals to your landing page can increase conversions by 86%. So you can go one step further and use interactive elements, as Document360 does:
