Who doesn't have WhatsApp on their phone? This instant messaging app has now surpassed Twitter in users .
In total, there are about 300 million of us sending more than ten billion messages a day. That is, we don't even put our phones down to sleep.
In Spain, 96% of people prefer to chat rather than talk on the phone
Image associated with the blog "Multimedia Dominicana"
Image associated with the blog “Multimedia Dominicana”
The reach of this application is so great that it has begun to be seen as a powerful marketing tool capable of reaching the target audience and potential customers of a brand or product more accurately than ever before.
But…How?
First of all, it is important to note that in order to launch a marketing campaign through WhatsApp, you need the authorization of all contacts to receive promotions. This is required by the Law on Information Society Services (LSSI).
From this point on, you have free rein to design your WhatsApp usa business email list marketing campaign , where it is recommended that you do not overlook any of these steps:
1. Prepare a good database : it is essential to segment your audience based on their interests, tastes, age and sex . But also to select who may be your future potential clients and, for those who are already, how to continue to win them over so that they remain loyal to the brand or product in question.
2. Define the message and if it can be audiovisual, even better . Why? Because an image, video or audio has a greater impact than a text. Now, if you opt for the second option, the message must be as direct , concise and original as possible. In this way, it will be better recorded in the minds of the recipients and you will get your brand or product to be better remembered. It is important to be clear about the message you want to convey.
3. Sending : If you are an SME and have few contacts, you can send it manually. Otherwise, if you have many contacts, it is preferable to use tools such as Whatsapp Marketing or Massyphone , which is also an application developed in Spain .
The way they work is similar. They simply involve transferring data to the system in question. The system itself will then verify whether the data provided is from people who have WhatsApp or not.
It is highly advisable that messages are always sent in a personalized and individual manner, since people like to feel special. Therefore, it would not be very correct to send the message through a broadcast list or WhatsApp group .
4. Look for forwarding : the ideal would be for all your contacts to share the message , but sadly, this is something that is going to happen with a lower probability. Even if it is a minimal percentage, it is important that it happens. There are no tricks for this, since it depends entirely on the will of the recipients, but what is certain is that the possibilities will increase if you are able to do something different from the rest.
WARNING: If you make too much use of marketing campaigns, WhatsApp can penalize you and even block your account . Therefore, you should be careful about: “exaggerated” promotion of your business, spreading false and pornographic content, impersonating another person or business and spreading viruses.
