The principles of Marketing and persuasion according to Cialdini

[rokassha.k.h@11]

These principles from Cialdini will teach you how to apply the psychology of persuasion to marketing-related conversions and much more.

The application of these principles has been directly linked to sales conversions, but the reality is that even if we don't know it, we all apply these principles.

In fact, many of the tips and tactics in marketing, social media, ecuador mobile phone numbers database business, copywriting and blogging are based on them in order to achieve greater success in the strategies to be applied.

In this post we will discuss the marketing principles that we can relate to Cialdini and their benefits.

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Robert Cialdini and his path to fame
Robert Cialdini is an American psychologist and writer, considered an expert in the social psychology of persuasion, sales and negotiations.

For about 3 years he devoted himself to researching and putting his project into practice in a “secret” manner in order to obtain reliable data through real tests, which he later published in 1984 in his work “Influence: The Psychology of Persuasion”.

Her book has been a resounding success and has broken sales records with more than 2MM copies sold and has been translated into 27 languages.

What’s more, this work is on the New York Times business best-seller list and is among the “75 smartest business books” according to Fortune magazine.

This is definitely a must-read book for every marketer and business person, explaining the 6 principles of human behavior that, if used properly, can become one of your most powerful weapons if you apply it correctly in your marketing strategy.