Decide what you want your product to achieve.
Create a simple version of the product with the core features your customers need (Minimum Viable Product, MVP) and get customer feedback on the MVP .
Calculate all costs involved in creating and delivering your product. Determine a pricing strategy based on customer value and competition .
Develop a product promotion strategy and launch the product with minimal promotion using this strategy.
An image from Allbirds that is an example of the Product Management (Product Development and Pricing) function.
For example, Allbirds is a great example of effective product management. The company is known for making eco-friendly and stylish shoes, appealing to the interest in sustainable products. The price tag of around $100 per pair may seem high, but it has a loyal customer base. This shows the importance of good product and pricing strategy in product management.