What should a good CTA have to capture the user's click?

[rokassha.k.h@11]

LinkedIn or Facebook send invitations, and with that subject it seems like they are trying to get you to bite and open the email because of the click-bait impulse .

Ticketea sends me a subject longer than Don Quixote that gets cut off in the inbox and, furthermore, doesn't offer me any specific deal.

It simply “throws up” everything it has in its catalog on me.

It's like going into a store and being told: here you will find 10,000 products of what you are looking for.

Great, so what's the value proposition? Or do I have to go through them one by one to see if I can find any kind of benefit?

Antiques.co.uk doesn't do any work and just tells me who they are and that they send me the "monthly update" of new releases, so either I'm waiting for it or I'm not going to open it.

Keep in mind that the subject is the first contact with the user within the jungle of mass mailing (along with the sender) that represents the inbox.

Yesterday alone I received more than 200 emails between peru mobile phone numbers database newsletters and work-related stuff.

Everything in the same Gmail inbox and without being sorted by “social”, “promos”, etc. tabs.

Separating the wheat from the chaff is already difficult for us and we live in a time of information oversaturation.

Have you seen what happens in your inbox on your birthday?

Holy cow, the “I’m going to shower you with congratulations” moment is horrible.

That said, either you help me find you in the mass mailing that is those 200 emails or you better be lucky enough to be found by me, if I have time for it.

A good way to stand out (although it is a resource that is increasingly overused) is to use emojis .

Check my inbox and you'll see two things highlighted: an email from a client I work for and another from SEMRush:


Mass mailing - using emojis
Both emojis and the “➔“” have helped us highlight this subject among all the communications in the inbox .

Use text and graphic resources as much as you can, as it is becoming increasingly difficult to stand out.

And, as always, it's best to test what works best with your database .

If the recipients of the email are 18 to 25 year olds, it is clear that emojis and more colloquial language (as long as it matches your brand) will reach them better.

The same cannot be applied to someone aged 45 or older. Here the test will help us a lot, as will the segmentation that we will see later.