The “El Fuerte Group” is a small hotel chain with seven establishments and almost a thousand employees and was, at that time, we are talking about the year 2006, one of the few companies that had an online marketing department solely and exclusively to sell hotel rooms online.
We were in charge of mailing, all the domains the company had, layout, much of the design, etc.
I joined because I had a blog since 1998, I really liked writing and I joined as a content manager.
We were dedicated to updating the website at the content level to improve the visibility of the domain we were trying to position.
That's where I started studying things related to SEO, brazil mobile phone numbers database since a large part of the online business came from the Google channel.
In 2008 I was already working on my own, I became the consultant that I still am today, although many people don't like the word consultant.
I think that is what I am and I have no reason to deny it.
Major changes on the Internet according to Fernando Muñoz
Above all, it has been the evolution of the algorithm based on trying to find the loopholes and the whole issue of cheating.
Cheating 10 years ago was much easier than it is now!
The evolution of the algorithm to understand how people try to change the results for their own benefit without being the best (which is ultimately what Google is looking for), that is the big change.
There is also a second part which is the social part .
Social networks in 2006 were in full swing, and there were problems with the Internet.
And finally, the Smartphone is what has allowed most people to enter a world like the Internet, etc.
Those three steps:
#1. The evolution that Google has had in getting to know the user and that we have learned to ask Google the way it wanted us to ask it.
If we remember, a long time ago we asked Google with one, two or three words.
We didn’t ask Google, for example, “How do you make a Spanish omelette?” Instead, we used “Spanish omelette recipes.” Google has evolved and taught us that we could ask it more complex questions.
#2. The next step is obviously to go directly to the search result , that is, for Google to select the best result for, for example, the search “How do you make a potato omelette?”
I think this is the evolution that Google is seeking, that is, to become a source of extreme knowledge for any type of content.
We are seeing with the Knowledge Graph the entire block of unique information (where you no longer need to enter any web page) that the project is already focusing on that way of solving problems.
Rely on Social Networks when it comes to interpersonal communication and, above all, when it comes to accessing a certain type of people that would otherwise be unreachable.
I remember the first time that Fernando Maciá ( @fernandomacia ), someone I had learned from, responded to a Tweet or a comment. It was amazing!
#3. And the third part, which is the part of the Smartphone that allows you to carry the Internet in your pocket , is the most powerful evolutionary step when it comes to doing searches.
What are the biggest changes that have happened on the Internet?
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