10 Marketing Strategies That Worked Out Great for Donald Trump

[Rseosomaraih695]

Article updated 8 months ago by NewsMDirector
Donald Trump's marketing strategies

Everyone is talking about Trump. And with good reason. The new president of the United States is the most controversial to date. In fact, he is the most anticipated character by the press due to the headlines he gives with his extreme testimonies. You may like him more or less. But leaving aside political and ideological opinions, it must be appreciated that the marketing strategies followed by Donald Trump led him to victory.

However, don't expect any great innovation in terms of communication, Trump's campaign was nothing special either. In fact, he managed to make his marketing strategies work out, nothing more and nothing less than by azerbaijan whatsapp phone numbers adhering to the most basic rules of communication.

Here are some of Donald Trump's marketing strategies worth checking out:

TABLE OF CONTENTS
1. Doing one thing really well
2. A great slogan
3. Know your enemy to build great stories
4. The role of victim
5. Being daring is one of Donald Trump's marketing strategies
6. Authenticity
7. Know the voter profile
8. Efficient management of resources
9. Create a movement
10. “80% of success is being there”
1. Doing one thing really well
Donald Trump's marketing strategies

Trump's tactic was this: he put a lot of emphasis on one aspect, immigration. That was the nail he clung to without letting go. It is even the only issue that he really positions himself on his website.

You may have heard this as a marketing lesson before. You know the saying, “ Too much is too much ”? If you really aim to be everything to everyone, you will be nothing to anyone . Especially as digital marketing becomes more and more competitive.

That's why it's very important to launch content that is geared towards one or more specific topics and to delve into them. It doesn't matter if you're selling advertising or a car. The best marketing has a very particular characteristic and you have to go after it.

That's what Trump did, he focused on one topic and, whether you liked it or not, he worked on it and segmented his entire audience around it.

2. A great slogan
Donald Trump's marketing strategies: a great slogan

One of Donald Trump’s main marketing strategies is his campaign slogan: “ Make America Great Again .” Trump broadcast it across all of his digital and physical channels countless times. It was even emblazoned on the caps worn by both rally-goers and Trump himself.

Moreover, he would repeat it over and over again in debates or at rallies. In fact, when he needed time to think of answers or simply had nothing to say, he would start with his slogan.

It is a simple phrase, but it quickly reached the top of the audience's mind . Why? It is such a common phrase that most of his opponents had to concentrate to avoid mentioning it. In fact, whenever they asked " Do we need to take America ?", the audience would complete the sentence. That " great again " stuck in the minds of many, so it managed to get into people's heads.

On the other hand, it is a slogan that expresses a feeling that many Americans have repressed: the need to make the United States great again, but from within. All of this through economic measures that will allow the country to advance.

3. Know your enemy to build great stories
Donald Trump's marketing strategies: Know your enemy

It's hard to keep track of all of Trump's " enemies ." It started with Rosie O'Donnell and has since gone through several people, eventually ending with Megyn Kelly, a Mexican reporter. In fact, his adversaries include virtually anyone who opposes his ideas. Trump supporters don't just rally around what Trump represents, they rally against those he disagrees with.

Regarding Donald Trump's marketing strategy on this point, it is worth emphasizing the importance of being a great storyteller. As marketers we need to be great storytellers and fortunately or unfortunately, great stories are often driven by conflict. Look at Steve Jobs himself. He was a master of creating drama in his brand story when positioning Apple . He went against the empires of IBM and Microsoft .

Creating enemies or going against them is a risky strategy. But in this case, Trump did not just stick to his guns. What better way to say what you believe than to highlight what you don't believe in? It's a strategy that worked for him.

4. The role of victim

Trump was accused of bullying and he downplayed it. In fact, he didn't even spend a second on it during his campaign. However, media outlets and celebrities around the world began to make fun of him through TV shows and other platforms.

Obama is one of the people who has the most videos laughing at Trump using his famous “ drop the mic ”. But this move did not have the expected effect. After several mockeries, this anti-Trump communication turned out to be tiresome and achieved the opposite result than expected . Trump not only went from being the man who bullied to having the role of victim, but many voters changed their minds after the exaggerated propaganda that was created against him.

In terms of communication and marketing, you cannot forget that everything is good in moderation. Otherwise, you will bore or saturate your audience , and instead of attracting them, you may end up alienating them.