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Emarketing.fr: In just a few months, ChatGPT has become part of our daily lives. For marketing professionals, does this tool represent a revolution?
Alexandre Gefen: No. What large language models and generative artificial intelligences, in particular ChatGPT, can do are very idiomatic things, very ...

Which company has never dreamed of knowing the identity of the professionals who visited its website or its e-mail marketing campaign? The Cartégie group, with its large BtoB database, has taken up the challenge: at the Big Data Paris 2017 trade fair, the company is launching its free data ...

Transforming raw data into intelligent data requires an essential ingredient: expertise that combines both data understanding and sector knowledge. Experts are thus able to transform data into a customer problem . Furthermore, they are able to strengthen recommendations based on behavioral sciences ...

Attracting traffic and generating leads to sign more contracts: this is an objective shared by all the players in the insurance world who have launched into the web battle. However, in this extremely competitive sector, it is particularly difficult to position yourself in the first results of Google ...

- Interactivity , represented by the FID (First Input Delay) indicator, which measures responsiveness and quantifies the experience that users feel when they try to interact with the page for the first time: it focuses only on input events from discrete actions such as clicks and key presses. It is ...

Since the 2000s, Google has continually evolved its search engine to adapt to new digital uses and combat attempts to manipulate its algorithm. Despite this, the very foundations of SEO have changed very little in 20 years. However, 2023 could mark a turning point in the idea we have of search ...

Creating content that is optimized for multilingual impact has become a key element for companies looking to expand into international markets. That’s why translation and SEO are two essential components of creating effective content on a global scale .

Indeed, a quality translation allows you to ...

At the Very High Speed ​​University in Bourges, on October 12 and 13, Valérie Nouvel, Vice-President for Transition and Adaptation to Climate Change for the Manche department, presented her report on the development of digital uses. Presentation of the conclusions.


©Julien Eichinger - stock.adobe ...

What are they for?

Cookies have different functions. In particular, they can allow the person who placed them to recognize an Internet user, from one visit to another, based on the unique identifier contained in the cookie. Other tracers can be used in the case of an e-commerce activity to store ...

Because it’s inexpensive, email has become a go-to strategy. There are, however, significant advantages to scheduling a phone call or an online conference. Even in today’s digital age, people like to talk to others and to know there is someone they can reach out to when they need help. That’s ...