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Brands that are doing their email marketing strategy always make sure that they don’t have any spam issues before clicking the send button. In some cases, even though companies take all possible measures to avoid spam , but it can still happen. This happens when proper maintenance is not done on the ...

Email marketing is an essential tool in any digital marketing strategy. Although you may have read that it is a thing of the past, 59% of B2B companies choose this medium to generate leads. Email marketing is important , and so is the software you use to carry out your campaigns.

You can't just ...

Social media marketing pays off what you put into it. And to know how far your efforts are taking you, you need to track your metrics.

We get it: Posting on social media consistently is already a huge effort, and tracking your analytics along the way can feel like an even bigger effort. But in ...

Advice should come from experienced people who, based on their track record and after having seen and put into practice, trial and error, can tell you what has worked for them and what hasn't. If you think the same way, then read the following four tips from digital marketing experts:



Tip #1 ...

Growing your email list means you have more customers to engage with, nurture, and potentially convert into loyal customers.

There are several ways to grow your list, but most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from ...

Growing your email list means you have more customers to engage with, nurture, and potentially convert into loyal customers.

There are several ways to grow your list, but most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from ...

As a strategy, content marketing focuses on the idea of ​​providing value to readers and eventually converting them into customers. However, content creation is not only about Google and its funnel and selling through the website but also about helping others and even the competition.

A ...

Lead capture campaigns in Meta Ads are one of the most used in almost all businesses. Getting users who don't know you at all to become subscribers is a great strategy to heat up traffic and gradually convert strangers into customers.

What do I mean by warming up traffic? Okay! Let's go step by ...

Looking at the marketing trends that are updated every year, vertical content is rarely given the recognition it deserves.

You might think that with the popularity and use of mobile devices, marketers would be aware of how to leverage vertical content in their overall marketing strategy. But ...

B2B marketing is always evolving , and 2023 is no different. If you want your brand to thrive in today’s market – and beyond 2023 – you need to know which B2B digital marketing trends to look out for and which ones to adopt to get the best results.

If leveraged properly, the following eight B2B ...