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A CRM is the ultimate customer management tool, but why? Every SME or entrepreneur (learn more about it in 'CRM for SMEs' ), ​​no matter how small, wants to have a concentrated view of all the clients, processes, negotiations and tasks that they carry out in their business on a daily basis. The ...

A call center is known for serving a huge number of calls in a single day. It is virtually impossible for just one person to do it, so we need software that can help salespeople in their daily communication with customers.

Therefore, call center software comes in handy as it streamlines processes ...

Did you know that providing support over the phone results in the best satisfaction rate? That is, 69% of customers say that their questions are fully resolved over the phone.

It is clear that phone calls are a personal way to build relationships and make sales.

Thousands of businesses continue ...

Cross - selling means offering additional products and services to a customer after he has already decided what to buy. Cross -selling thus allows for an increase in turnover by increasing the average shopping basket. When followed carefully, the cross-selling strategy allows for an increase in ...

Do you want to know the secret to writing high-converting business proposals? Yes, you probably do.

But here's the problem: There is no such secret.

If one thing works for one business, then it probably won't work for another. But there is one thing that does work and that is the 7 key steps ...

13 minutes reading time
I'm sure you know it too. That feeling of entering a room and, as soon as you arrive, perceiving a dense atmosphere... like a heavy one, do you know what I mean? Call it negativity, discomfort or any other similar emotion. Today we will see what it is and the importance of ...

Today, the customer experience starts long before the purchase. With access to reliable information, customers are more likely to form an impression of your brand long before they come to you with their wallet. This has led marketers to favor a more customer-centric approach to the buyer’s journey ...

Whatever the service you offer, attention to customer relations is essential. In fact, for a service company more than for any other, it is in the quality of this relationship with the customer that the company or brand stakes its reputation. In this sense, then, it becomes a competitive advantage ...

Traditionally, B2B companies, unlike B2C, have always operated on shoestring budgets. Within the general practice of allocating 2-5% of gross revenue, a large portion of marketing budgets is typically spent on advertising. This move comes at a serious opportunity cost; if Warc’s

findings are ...

Collecting, analyzing, and processing data to help HR managers drive meaningful change and improvement across businesses is part of the portfolio.

It is worth going over the finer details of the evolution of human resource management and executing digital tools and technologies that will take ...