Last Data

Instagram is one of the largest online platforms at the moment and therefore certainly belongs in an online marketing strategy. In my last article about Instagram I already briefly mentioned it: stories offer the possibility to put photos or short videos in a row to take up the entire screen of your ...

Temporary content, because we live in the here and now, also online
The temporality is also interesting. Many marketers wonder what is good about content disappearing. It is an application that was invented by the makers of Snapchat. They were teenagers when they developed the app and did not have ...

Alternative #2. Implementation Open Graph
When you post a link message on Facebook, Facebook automatically retrieves a link title, description and image from the website using a crawler . Facebook first checks whether they can retrieve so-called Open Graph tags . If that is not the case, they ...

Omdat Snapchat zich goed leent voor exclusieve content, kun je als bedrijf leuke acties bedenken. Je kunt bijvoorbeeld een kortingscode voor je product delen in een snap, of een sneak preview laten zien van een nieuw product.

Automerk Acura heeft de waarde van Snapchat heel goed begrepen. Ze ...

The internet has an important place in our lives, both privately and professionally. We are online 24 hours a day, seven days a week. In the Infographic Day series, I regularly reflect on the use of the various websites and platforms. Because what happens online? And how much?

Domo recently ...

Campaign Project Groups
Local groups for members from the same city or region
Interest groups about cooking or photography, for example
Everyone is free to start their own group. Hendrik keeps a close eye on this: “We do contact group administrators to tell them that they also have a responsibility ...

Is it (almost) time for you to say goodbye to your summer vacation and get back to work recharged? Then our next summer read will come in handy. This time we have listed the best, most important and most useful articles in the field of (online) communication & content for you. Stories, employee ...

Where Facebook was primarily a platform for sharing your daily activities, we all notice that video has started to play an increasingly prominent role in the module for user generated content . Our timeline is so full of video content that we just overlook those photos of our boyfriend or girlfriend ...

2. People don't think you're worth it
Just like with views and likes , the number of shares gives the target group an answer to the question of whether the content is worth it. If an item has been shared very often, you will wonder what is so good about it. You become curious and go and check it out ...

At the end of 2016, it was revealed that the Dutch were eating more eggs than ever before. A European campaign created a lot of positive buzz around the egg. But then the fipronil affair came to light in July. How do you map such a crisis well based on (social) media data? And what does this do for ...