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Error 403 is a file or access permission failure, which occurs when the server does not recognize or denies entry to the site due to configuration problems in your WordPress.

Anyone who has a WordPress site can occasionally encounter the 403 — Forbidden error. The problem is not as serious as it ...

To start a digital marketing campaign, one of the first steps is to create a website that brings together all the information about your company. But how can you ensure security on WordPress, one of the most widely used platforms for the development of institutional websites, e-commerce and blogs ...

Do you want to attract natural backlinks in high volume? Then you need to learn all about link baiting!
The idea of ​​any SEO is to conquer quality links, referring to backlinks that come from authoritative websites —that have strong links and good Branding— .

To achieve this goal, you need to put ...

Google Discover is a new opportunity to generate organic traffic for your website. This feature is only available on mobile devices and offers a feed of content based on users’ interests. Read on to understand how to include it in your content and SEO strategies.
If you're planning your SEO ...

Customer Journey is the complete experience of a consumer with a company, from the first contact to the post-sale. Understanding this concept allows organizations to generate value throughout the entire purchasing process and actively participate in it, educating the market and its audience and ...

Digital PR introduces new forms of communication that you can leverage to converse with your audience. Learn how to use this strategy to strengthen your marketing actions.

If you're in the business world, you've probably heard of public relations (PR). However, the rules of the game have changed ...

Having a website that generates real sales opportunities is not a one-time task. Website maintenance ensures that your company's online image remains attractive, functional and outstanding over time.

Just as companies maintain their computers, web maintenance is necessary to preserve the quality of ...

The end of third-party cookies is a fact, but at the end of the day, is this something we should be worried about? Find out what this change means and how it changes marketing campaigns!

Access to data is the main reason for the efficiency of Digital Marketing strategies . Without this valuable ...

Have you ever thought about the amount of content available on the Internet today? There are movies, series, books, videos, gifs, texts, infographics, questionnaires, etc. And in this variety of options, who wins? Interactive content or static content?

Spoiler alert: interactive content has the ...

SEO Copywriting is a technique that combines writing with SEO positioning. The concept is to generate texts that have value for both the reader and search engines.
If your texts, in addition to adapting to all SEO factors , have an interesting style and use resources that capture the attention of ...