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The main information dissemination tools for city promotion are various media, SNS, video sharing platform YouTube, etc. Generally, there are four effects that can be expected from city promotion.


・Increasing awareness of the region
・Increase in tourists
・Increase in related population
・Fostering ...

From here, we will introduce the differences between DMOs and tourism associations and their respective roles.

2.1 Types and roles of DMOs

DMOs are classified into three types: wide-area collaborative DMOs, regional collaborative DMOs, and regional DMOs. The differences between them are as follows ...

The local government that receives your proposal participation letter will review your eligibility to participate. If you are deemed eligible, you will be issued a participation eligibility confirmation letter. Once you receive the confirmation

letter, if you are deemed eligible, you should proceed ...

Ads University Blog Editorial Department
Ads University Blog Editorial Department
We will provide a wide range of content related to ad technology, from an introduction to UNIVERSE Ads, to those involved in web marketing.

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It is clear with campaigns that bring too expensive conversions or do not bring any at all: the budget for them is reduced. Let's take a closer look at what happens in a campaign that already brings profitable conversions.

As an example, let's take a popular topic, for example, a campaign for the ...

Andata, or more precisely the AI ​​Optimizer module, collects data from various sources , such as Yandex Metrica, Yandex Direct, as well as integrated services and analytics systems.
"You can connect CRM and web analytics systems, with Google Analytics*, Calltouch and other popular services. This ...

Contextual advertising helps to achieve specific goals, such as increasing traffic, attracting leads or increasing conversions. In Yandex Direct, you can choose and configure appropriate strategies for this. In this article, we tell you how to choose the optimal strategy and what benefits it can ...

Budget forecasting is a complex process that takes into account a number of factors and aspects that affect the cost of advertising. Here are the main ones:

Display regions
Geography has a strong influence on the formation of the cost of advertising in Yandex.Direct. Demand and competition in ...

Autotargeting is applicable to different types of ads, including text, graphic and dynamic. It allows you to place ads for websites, applications, products and services on social networks and marketplaces. Yandex Direct offers two ways to set up: in expert mode and through the Campaign Wizard. Each ...

You can show ads to users who have already searched for your products or services in a search engine. These ads can appear in search results when a user enters similar queries.
Example: The next time a user searches for sofas, they will see an advert for them in Yandex Direct.
Ordinary
Standard ...