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Small businesses are usually not distinguished by inflated budgets and loud news events, however, they are the ones that critically need to strengthen their presence in social networks and constantly warm up the interest of the audience. How can this be achieved through a content strategy?Use the ...

Customer-oriented text

While a company may boast about how great its products are, the more you brag, the less likely you are to gain the trust of your audience. Instead, good copy shows that consumers, not salespeople, are thinking about the product and solving the problem the user is facing. In ...

Want to know exactly what types of posts your fans and followers enjoy the most? How can marketers benefit from A/B testing organic content?

Social media analytics can tell you a lot about how your content is performing. For example, analytics data shows how many people see, interact with, and ...

Using a hashtag that is related to an issue that is beyond your brand is a way of positioning. Using hashtags like these can help promote your values. By supporting certain social or environmental issues, you are revealing your brand’s mission and values, showing your followers that you are engaged ...

What is Telegram Ads? What kind of ads and to whom can be shown in Telegram, and how to do it?

Telegram has significantly increased its Russian-speaking audience over the past few years, and after the recognition of Meta as an extremist organization in the Russian Federation, attempts to block ...

To attract attention to your brand, you can solve a pressing problem for your audience by creating a bot. For example, an advertising agency that places outdoor advertising can create a calculator bot that calculates the cost of banners depending on the area and type of placement. And a flower shop ...

According to the results of a survey in October 2022, it became known that 63% of Russian residents used a voice assistant at least once in the previous six months.

This trend continues to gain momentum, ahead of expert estimates, according to Just AI, that the domestic conversational AI market ...

LinkedIn is rolling out a new way to discover and participate in collaborative articles, where anyone can share their expertise and knowledge. With a remarkable 270% growth in weekly collaborative article audiences since September 2023, the platform is looking for ways to encourage active user ...

During the pandemic, online retail faced a real wave of returns and exchanges of goods, which literally ruined some companies. People liked ordering several things so much, then choosing something and sending the rest, that retailers with free delivery suffered huge losses. But at the same time, in ...

In a recent update, YouTube increased the maximum video length in Shorts to three minutes, marking a major shift in the platform's short-form video strategy.

This change is especially important for cross-platform content marketing and helps simplify the process of adapting content for different ...